New brand protection campaign for PLEXIGLAS®
- PLEXIGLAS® – The Original from Röhm
- New campaign to further sharpen the PLEXIGLAS® brand identity
- A dynamic and informative presentation
Almost everyone has heard of PLEXIGLAS®. But not everyone knows that there is only one original PLEXIGLAS®: the brand-name acrylic glass from Röhm with its unique properties and a tried and tested feature of countless applications for decades.
A new digital brand campaign is now being launched for PLEXIGLAS® with this clear message. Core elements include a dynamic video and a specially developed Internet landing page, all of which further sharpen the PLEXIGLAS® brand identity with an attractive touch.
The video clip consists of an emotive and dynamic sequence depicting the many different fields of application for PLEXIGLAS® – from innovative architectural elements and underwater worlds to creative lighting applications.
The online presence shows the original acrylic glass in more detail, illustrates the history of PLEXIGLAS® since the 1930s and provides information about the various fields of application and product groups. A “Did you know ... ?” section also reveals fascinating and surprising facts about PLEXIGLAS®. The pages are rounded off by a white paper summarizing all the essential information about Röhm’s brand-name acrylic glass. Regular posts in social media channels such as LinkedIn accompany and support the brand protection campaign.
“With our new campaign, we are once again making it unmistakably clear that there is only one original PLEXIGLAS®, namely Röhm’s brand-name acrylic,” explains Falk Majert, Head of Acrylic Products business unit at Röhm.
The campaign starts on August 13 and is scheduled to last eight weeks.
Go to the campaign https://www.plexiglas.de/en/theoriginal
关于罗姆
罗姆是全球领先的甲基丙烯酸酯化学品生产商之一,致力于为汽车、建筑和医疗技术行业等快速增长的市场提供产品。我们在遍布全球的生产基地制造MERACRYL®甲基丙烯酸酯类单体和宝克力®聚甲基丙烯酸甲酯(PMMA)模塑料,服务于全球各大市场。我们的产品品质优越,广泛应用于油漆、涂料、汽车尾灯、医疗产品、飞机舷窗、家用电器显示屏和道路标线等多个领域。
罗姆全球约2,900名员工是我们成功的基石。我们的生产和研发基地遍布欧洲、北美和中国,具备领先的专业技术和知识,可因地制宜,为客户创造更多的附加价值。
罗姆PMMA(聚甲基丙烯酸甲酯)产品以宝克力®和PLEXIMID®宝米德®为商标在欧洲、亚洲、非洲和澳洲销售,以ACRYLITE®和ACRYMID®为商标在美洲销售。
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Downloads
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New brand protection campaign for PLEXIGLAS®
(176.7 KiB, pdf)
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宝克力®——罗姆始创的有机玻璃
(346.9 KiB, png)