New brand protection campaign for PLEXIGLAS®

  • PLEXIGLAS® – The Original from Röhm
  • New campaign to further sharpen the PLEXIGLAS® brand identity
  • A dynamic and informative presentation

Almost everyone has heard of PLEXIGLAS®. But not everyone knows that there is only one original PLEXIGLAS®: the brand-name acrylic glass from Röhm with its unique properties and a tried and tested feature of countless applications for decades.

A new digital brand campaign is now being launched for PLEXIGLAS® with this clear message. Core elements include a dynamic video and a specially developed Internet landing page, all of which further sharpen the PLEXIGLAS® brand identity with an attractive touch.

The video clip consists of an emotive and dynamic sequence depicting the many different fields of application for PLEXIGLAS® – from innovative architectural elements and underwater worlds to creative lighting applications.

The online presence shows the original acrylic glass in more detail, illustrates the history of PLEXIGLAS® since the 1930s and provides information about the various fields of application and product groups. A “Did you know ... ?” section also reveals fascinating and surprising facts about PLEXIGLAS®. The pages are rounded off by a white paper summarizing all the essential information about Röhm’s brand-name acrylic glass. Regular posts in social media channels such as LinkedIn accompany and support the brand protection campaign.

“With our new campaign, we are once again making it unmistakably clear that there is only one original PLEXIGLAS®, namely Röhm’s brand-name acrylic,” explains Falk Majert, Head of Acrylic Products business unit at Röhm.

The campaign starts on August 13 and is scheduled to last eight weeks.

Go to the campaign https://www.plexiglas.de/en/theoriginal

About Röhm
Röhm is one of the world's leading manufacturers in the field of methacrylate chemistry and supplies customers in fast-growing markets including the automotive, construction, and medical technology industries. We serve a global market with our MERACRYL® methacrylates and PMMA molding compounds under the PLEXIGLAS® brand, which we manufacture in our worldwide production network. Our high-quality products offer a wide range of applications – from paints, coatings, car taillights, medical products, aircraft glazing and household appliance displays to road markings

Around 2,900 employees worldwide play a part in our success. With production and research sites across Europe, North America, and China, we combine regional presence with global expertise and create added value for our customers.

Polymethyl methacrylate (PMMA) products from Röhm are sold on the European, Asian, African and Australian continent under the registered trademarks PLEXIGLAS® and PLEXIMID®, in the Americas under the registered trademarks ACRYLITE® and ACRYMID®.

Discover the world of Röhm: www.roehm.com

Press Contact

Laura Tils
Marketing Communications
Acrylic Products

Phone: +49 6151 18-2271
Fax: +49 6151 18-82271

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